“Champify will be the difference-maker to your pipeline this year, allowing your entire company to capitalize on the data and brand familiarity your former clients already have with you.”
Champify is excited to announce an exclusive partnership with #samsales, a revenue focused sales consulting firm who has helped train leading go-to-market teams at companies like Linkedin, Outreach, and Google.
Sam McKenna, famous for #SMYKM (Show Me You Know Me), has helped advance the sales profession as an Executive VP of Sales at companies like ON24 and Linkedin before starting #samsales in 2019.
Since 2019, she has been training executives from companies like Lessonly (a Seismic company), TransUnion, Travelers Insurance, and Upwork on properly using social selling and Linkedin to build top of funnel, Linkedin Sales Navigator enablement, as well as dozens of sales workshops.
Sam has emphasized the importance of familiarity and existing relationships in building new pipeline - this means deeply understanding ex-buyers as well as ex-users, partners, and advocates to create opportunities.
While leveraging these existing relationships is critical, doing so at scale with tools like Linkedin or other manual processes has always presented challenges. Sam and the #samsalesteam quickly understood the Champify value prop after seeing dozens of clients want to operationalize the familiarity channel, but the amount of work to get to the desired outcome was simply an operational nightmare.
"Modern CRMs allow you to track buyers who signed your contract - but that process misses several critical components. Tracking a small number of contacts doesn't allow you to qualify the new employer, it doesn't allow you to route the new lead at scale, and it doesn't empower the seller to know what messaging to use. Furthermore, we know from Gartner data that there are now an average of 11 people involved in every deal, and that there can be as many as 20 - tracking a single job change misses 90% of the key contacts.”
Companies that have grown nicely over the past few years, typically have hundreds or thousands of individuals who are aware, educated, onboarded, and super knowledgeable of their product offerings. When you combine a difficult economic climate, companies hungry for growth, and growing buying committees, Champify is a no-brainer to drive efficient pipeline growth for leading B2B organizations. In fact many companies are seeing the benefits of former relationships in their inbound pipeline.
“If you review your current inbound lead sources, you'll likely be in the same boat as one of our clients who currently sees 7-8% of their leads come in via former clients. Imagine if you could proactively track those 11-50 individuals per customer, proactively, and at scale.”
In a climate that feels as tricky as ever to build pipeline, operationalizing the familiarity channel with Champify can be a huge revenue unlock for teams in 2023 and beyond.
“Champify will be the difference-maker to your pipeline this year, allowing your entire company to capitalize on the data and brand familiarity your former clients already have with you.”
