Champify Playbooks

Best Practices for accelerating open opportunities when new executives join the team.

Best practices to drive account engagement and de-risk churn with new executive arrivals

Best practices and templates for using executive arrivals to convert target accounts into real opportunities

Best practices and email templates for re-engaging closed lost opportunities when new executives join accounts with closed-lost opportunities

Run this play when a former buyer or key post-sale contact moves to a relevant role at an ICP prospect account with 0 open opportunities

How to use the number of advocates as an intent signal to discover new accounts and plan your account strategy.

How to set up a process to re-engage Champifys that haven’t been worked in 90+ days

Two ways CSMs can use gifting to power champion-led growth using Champion arrivals & departures with Postal

How to create a LinkedIn audience to target former customers and accelerate repeat buyers.

Open new logo opportunities by engaging former users of your product.

Find and engage former customers who move to accounts with open opportunities to improve win rate and time to close.

Proactively address key contact departure to strengthen customer relationships and mitigate relationship risk.

Identify and engage accounts that have a critical mass of former customer relationships in key roles. This play reviews how to integrate these high-intent accounts into relationship-based ABM audiences.