Introducing Champify Account Blueprints
At Champify, we believe that a strong account-first motion is the future of GTM. However, it’s insanely difficult to connect the dots between an ICP or high-intent account and the warmest paths into an account.
Everyone has a different tool, AEs are using a mix of salesforce and email, marketers are using 6Sense/Demand base, and SDR teams are using salesforce, email, and Linkedin sales nav to run effective plays.
That's why we're excited to launch Account Blueprints - start out with an account list aligned with marketing, and find the warmest paths to break in or multi-thread, all within your salesforce instance.
Account Blueprints uses your unique data about each account with high value relationships your team and introduction paths your team has earned through delivering positive experiences with your company.
Champify’s Account Blueprint UI
Get an overview of your target accounts, open opportunities, and customer accounts to get an at-a-glance view that combines intent data, firmographics, account histories, and the key paths into an account. Spend less time clicking through multiple UI’s to research an account, and more time strategically engaging your connections, whether they are contacts or leads.
“Account Blueprints are great, it tells you exactly how to use it, it’s very intuitive and it serves a purpose, which is opening doors and providing awareness of whose voice should be included in a deal.” - Rehmat Kharal, Global VP of GTM Enablement, Envoy
Combine Champify with Intent Data
Use intent data from tools like 6Sense, Demandbase, and more to prioritize the accounts you attack, and build alignment across marketing targeted accounts and sales engagement.
“This is such a powerful combination — seeing this account is trending and we have warm connections. This is very cool. I love how we can surface key data points into the account blueprint; the more data we have the better.” - Jamie Dodson, SDR, Ethena
Key Arrivals
New executives frequently mean a top-down change in strategy is coming. Champify alerts you when key executives join your account so you can effectively time and plan your break-in strategy, multi-thread in open opps, and de-risk churn or deal derailment caused by stakeholder turnover.
In addition to helping with prioritization - we’ll also add new execs with qualified titles to your salesforce account so you can ensure your team is navigating to power. Our AI-powered qualification intelligently scores each contact based on level, role uniqueness, and overlap with closed-won titles, so we only add the most relevant people to your salesforce instance. Combine this with data from your intent provider and the number of paths in to plot your accounts for the week.
Layer this data with Champify’s Spotlight Score to target accounts with multiple new executives and multiple former customers - to maximize timing and number of contacts engaged on the account.
"Key Arrivals provides a meaningful reason to re-engage with a customer or prospect. It's so much of what we struggle with when running a closed lost campaign: our ability to reach out with something meaningful or impactful to say, especially if we don't have a product launch that's solves for why they went closed lost. This is something anyone and everyone should care about within their company.” — Zach May, Head of Business Development, Zuora
Get our playbooks on how to use executive turn-over:
- To re-engage closed lost opps
- To target new accounts
- To protect and accelerate active opportunities
- To find potential expansion amongst customers
Enforce strategic engagement across the deal cycle
All this is integrated with our existing arrival, multi-thread, and new accounts alerts and our new team reporting so that you can make sure your team is engaging the most strategic contacts at the right accounts.
